MusMe

Your Original Acoustic Soundtrack Source

The Product: iOS Application

Project Duration: Aug 2023 (4 weeks)

Roles:

[UX Designers/UX Researcher] Maryam Ghafoori, Susan Song,Catherine Kpaka]

[Director & CEO, TwinsMusic Enterprises] Guiseppina Magri

[Business Partner, CEO of Bizboost] Imran Mohd

MusMe is royalty free app that strives to offer subscription and non-subscription sounds to content creators. The originality of MusMe is that their music are original acoustic sounds that are curated by artists with their own instruments.

Groupe age that mostly where interested in plants:

Problem Statement

MusMe is an existing music app facing usability and functionality challenges that hinder user engagement and creativity. The current app lacks a seamless feature for users to match music with videos, which limits its appeal to content creators. Additionally, the user interface and overall user experience may not effectively guide new users to explore the app's music library.

Solution

The project's goal is to enhance the app's design, introduce a video matching feature, and improve overall usability to create a more engaging and intuitive platform for both music enthusiasts and content creators.

Prior to initiating the project and commencing the UX redesign process, we held a crucial meeting with the CEO of the company. During this meeting, we gained a comprehensive understanding of the essential project details and key insights that are vital for our work:

Current State: MusMe already has an existing app that was designed by a different team. However, they've entrusted us with the task of a comprehensive redesign and the addition of new features.

Primary Audience: The app caters to a diverse audience of content creators, photographers, and video producers.

Existing Resources: MusMe boasts a web app and a substantial music library.

The current app boasts vital features, including music filtering, which we intend to improve, and the integration of a feature that allows users to audition their selected music in conjunction with a video of their preference.

User Research: Despite not having conducted user research in the past, they are eager for us to integrate user testing into the project.

Competitive Landscape: MusMe recognizes the competitive environment, which includes giants like Apple Music and Spotify. However, they maintain their uniqueness by providing a broad collection of non-commercial, instrumental music.

Research

User Testing:

In this project, our initial phase commenced with comprehensive user testing. Based on the user interviews and testing, several key pain points have emerged:

Diverse User Backgrounds: The interviews included individuals from diverse backgrounds, including academia, marketing, software development, and content creation. This highlights the potential for a wide user base. Users were active on various social media platforms like TikTok, Instagram, Facebook, and YouTube. Many shared their experiences of integrating music into their posts.

Pain Points:

Lack of Clarity on App's Purpose: Multiple users found the app's primary purpose unclear upon initial interaction. Some users suggested the need for a clear tagline or description to convey that the app is a source for social media music.

Complex Filters: The filtering system in the app, although functional, was deemed complex and overwhelming by some users. Simplification and organization of filter options were suggested.

Inconsistent Terminology: Inconsistencies in terminology within the app, like using different words to describe similar functions, caused confusion. Users recommended standardizing the language for a more user-friendly experience.

Payment Process: Some users were confused about the app's subscription or payment process. They suggested providing more clarity and guidance during the payment process.

Clearer Visual Cues: Users indicated that visual cues such as images, albums, or trending music would help convey the app's musical nature more effectively.

These pain points should inform the redesign and development of the MusMe app to create a more user-friendly, intuitive, and appealing platform for content creators seeking music for their social media content

An empathy map helped me generate a deeper understanding of persona’s thoughts, feelings, needs, and pain points. It guided me through decision making, prioritizing features, and designing an application that meets the needs, desires, and emotional well being of the identified persona.

Competitive Analysis

Musi Application

Diagnosing

Pros:

Diverse Music Selection: The app offers a wide range of moods and genres, making it easy for users to find music that matches their needs regardless of their musical expertise.

Effortless Listening: Once users select a genre or mood they can quickly browse through various music options and listen to them with ease.

Favorite Music Collection: The inclusion of a heart icon next to each sound or music piece allows users to create a personalized list of favorite tracks. This feature helps users save and access their preferred music effortlessly.

Cons:

Complex Features for Novices: Some of the app's features may be challenging to understand for first-time users, especially those who are not proficient in using music apps.

Epidemic Sound Application:

Pros:

Intuitive Visual Design: The app's user-friendly design is complemented by images that effectively convey its purpose as a music app.

Accessible Homepage: The first page provides quick access to popular content, including Most popular songs, Popular genres, Popular moods, and Top sound effects, making it easy for users to explore and discover music.

Unique Sound Effects: The inclusion of sound effects sets this app apart from similar apps like Musi. It offers an additional dimension to the audio experience.

Effortless Liking and Downloading: Users can easily like their favorite songs, and the search icon allows quick access to a page where songs can be filtered by Genre, Mood, Themes, or Sound effects. The ability to download selected songs adds to the convenience.

Cons:

Dark Mode Dominance: The app's excessive use of dark mode with different colors on every page may create a visually overwhelming experience, potentially affecting user comfort and accessibility.

Video Music Application:

Pros:

Video-Music Matching: This app allows users to effortlessly pair their videos with music of their choice.

Moderate Dark Mode: The app employs a dark mode that is easy on the eyes, with a balanced use of images and colors, preventing excessive visual strain.

Gallery Integration: Users can seamlessly access their phone's gallery to choose content, and the Music icon provides a straightforward music filtering feature.

Music Speed Customization: Users can adjust the speed of the chosen music, and the app offers a convenient export option, allowing users to save the customized music to their device's gallery.

Cons:

Limited Music Filtering: The app's music filtering options lack detail, providing only broad categories without the ability to filter based on mood or genre.